Welcome to your

Sela Vie Style Guide

HELLO, AUSTIN AND FRANCES!

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Business owners of any size ready to collaborate with a creative social media and marketing team

  • Client industry focus areas in real estate, interior design, architecture, lifestyle, and more

  • Busy business owners open to leaning on SHARE Social Concepts’ expertise and creativity for their company’s social media and marketing needs

MESSAGING EMPHASIS

Creative

Professional

Dynamic

TAGLINE

Partnering with companies to create compelling and creative social media marketing solutions

Moodboard

FONTS

Header 1

Header 2

Header 3

Body copy

Ogg Light, Normal Case


Ogg Light, Normal Case


Aktiv Grotesk Extended, All Caps


Lora Regular, Normal Case

COLORS

crisp white
#F5F4F2

glass
#EBECED

sea foam
#D8E0E3

cerulean
#B2BDC1

deep blue
#56636C

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.